Increasing Organizational Performance Using Human-Centric Design
“Having Marisa in my…scaled and grown my business.”
— Fred
“I told my Executive Team that one of the best decision they’ve made in the past two years was bringing Marisa in to work with us.”
— Mike C, CEO
Turning strategy into aligned execution is what we do best.
Most organizations don’t struggle to create strategy, they struggle to achieve the desired outcomes outlined within it.
Breakdowns across functions and within teams as strategy is adopted throughout the business lead to misalignment, friction, and stalled execution.
We work directly with executives to identify and resolve these breakdowns, coaching them in the real work of aligning decisions, relationships, and accountability across the organization.
The result is stronger leadership alignment, clearer execution, and measurable progress toward the organization’s strategic goals.
Traditional Coaching Falls Short for Executives
Traditional coaching models were never designed to help organizations achieve their strategic goals, leaving executives feeling like their coaching is disconnected from the real business challenges they’re responsible for solving.
Our methodology, developed and refined over 25 years of executive and business coaching, was specifically designed to drive organizational performance by aligning leadership, strategy, and execution.
We embed coaching into the real work of the business, supporting leaders in direct alignment with the strategic goals they’re responsible for delivering.
The momentum becomes undeniable as strategy turns into aligned execution across teams, functions, and the organization as a whole.
Our Approach
The Strategy-to-Execution Coaching Model
Designed to drive strategic execution in the moments where the real work happens.
This model guides how we assess organizations, coach leaders, and identify what needs to shift in order for strategy to translate into aligned execution. It focuses attention on the areas that most directly impact an organization’s ability to drive alignment, execution, and results.
Four Core Focus Areas of our Model
Strategic Clarity & Alignment
Diagnose where misalignment has occurred in how teams interpret and act on the strategic plan across the organization.
Organizational Design & Accountability
Isolate gaps in structure, role clarity, and measurable accountability that are slowing down execution within and across teams.
Leadership Influence & Execution Confidence
Identify where leaders lack the influence, impact, and executive presence required to drive decision-making across the organization.
Cross-Functional Friction Reduction
Address where friction between teams and functions is slowing down execution across the organization and equip leaders to confidently navigate it.
How We Partner With Organizations
We partner directly with executives and leaders in the real work of driving strategy forward.
First 1 — Where We Start
We start with a senior executive sponsor.
Our work expands intentionally to the leaders most critical to executing the organization’s strategy.
Second 2 — How We Work
We coach leaders one-on-one, in real time.
Every session is grounded in the actual work—navigating friction, leaning into difficult conversations, and driving accountability to move key initiatives forward.
Third 3 — How We See the Organization
We identify patterns others can’t see.
As we work across leaders, we surface themes and pulse points emerging across the organization and bring visibility to the breakdowns and friction that are too often invisible but directly impact execution.
Finally — Pulse Points
We Shine a Light on Pulse Points.
We surface common themes emerging across teams and functions and coach leaders to articulate, align, and implement solutions collaboratively.
In Closing
Clients often describe the experience as having an additional executive partner inside the organization, someone who sees across teams, understands the business deeply, and helps leaders move faster with greater clarity and less friction.
Our coaching model delivers tangible, strategically aligned. results because it was designed to ensure strategic execution.
Our Impact Inside Organizations
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"With Marisa Keegan's help, my leadership has gone from average to almost stupendous!"
Jill Ramondo
Sr. Dir. of Customer Education and Services Development, Energage -
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"Marisa really set the tone for my entire career. To this day, she's still the best coach I've ever had."
Ryan Hagan
VP of Technology, Modea -
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"Working with Marisa has helped me move from being an engaged manager to a leader who can effectively ensure that my voice is heard and my influence is felt at a higher level and in more rooms"
Ryan Lacey
Director of Customer Success, Energage -
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"Having Marisa in my inner circle of strategic advisors has been a huge asset as I’ve scaled and grown my business over the past several years. Her deep understanding of the psychology of people combined with her experience working with quickly growing businesses makes her truly unique. She’s pragmatic, focused and willing to challenge me to become the leader my business needs me to be."
Alex Alpert
CEO, Shyft -
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“Marisa is one of those people that you trust instantly. You can see the passion in her eyes - a passion for better people and better leaders. She can touch your emotions and get the best out of you, even when she's not trying."
Dimitar Karaivanov
CEO, Kanbanize -
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“I worked with Marisa when I was a young, female, first-time founder operating a high stakes venture-backed tech startup. Working with Marisa I felt like I always had a lifeline. When things were hard for me, she helped develop skills and techniques that made me a stronger leader and when things were hard for the business, she helped ensure we were using our strengths to solve problems we'd never dealt with before.”
Kelly Eidson
Co-Founder, Moveline
If your organization is ready to move faster, reduce friction, and execute with greater alignment, let’s have a strategy conversation.
Trusted by the Best
Meet Marisa Keegan
Founder of Keegan & Co.
Founding Board Member at the Center For Business Coaching
Named one of the Top 100 Employee Engagement Experts in the U.S.
For the past 20 years, Marisa has partnered with CEOs in high-growth, high-change environments to ensure their leadership teams are equipped to handle the evolving needs of their organizations.
“Culture: More than Jeans and Margarita Machines is like having one of the world’s top corporate culture experts as your personal mentor. Based on the author’s own experiences working in the technology sector, these lessons will certainly lead to a stronger work environment and increased employee engagement.”
Kevin Kruse
NY Times bestselling author
Employee Engagement 2.0